Web Analytics and Internet Marketing
Define KPI for SEO, SEM, Affiliate Management, Social Media Marketing campaigns.
Manage Web Analytic strategies, develop goal conversion and reporting metric, generate custom report for different promotional campaigns.
Provide user behavior analysis and website interface recommendations for better conversion result.
Develop SEO strategies, including existing keyword ranking, new keyword updates, keyword search volume and KEI analysis, competitor’s SERP.
Develop and manage SEM campaigns on search and content networks, monitor bid management, ad groups, keywords, and generate ROI reports.
Manage corporate profile and drip marketing on major social media network and blogs. Maintain buzz level on all outgoing promotions and press releases.
Develop lead generation campaigns with landing page and call-to-actions through existing and special channels.
Monitor, track and forecast on-going budget spending.
Coordinate with content creation team to ensure consistent branding and communications.


Marketing Management
Manage annual marketing budget
Develop product competitive analysis
Develop product go-to-market strategies
Create product datasheet and promotional literature
Create and manage channel marketing and promotional campaigns
Develop and manage channel partner program
Create case studies and alternative market analysis
Manage interoperability and compliance program with engineer and ecosystem partners
Create and develop co-marketing campaigns with strategic partners
Manage internet marketing campaign

Marketing Communication
Designed and managed corporate branding strategy, including CIS guide.
Scheduled, created and managed monthly e-mail blast and advertising campaigns.
Created proposals and managed co-marketing campaigns
Created press/trade releases and sales collaterals

Marketing Specialist
Managed customer & potential customer database
Developed monthly e-newsletters
Managed co-marketing, sales SPIF programs and promotional campaigns
Participated in corporate branding and product positioning strategy
Designed and scheduled both print and online advertising campaigns
Coordinated product review campaigns